THERMADOR
Being the omni-channel copywriter for the second-largest luxury appliance company in the world is easy when you’re the one in charge. From 2018-2021 I was the lead copywriter for Thermador, owning all channels from web (we're talking everything), digital, media, activations, and everything else in between. From working directly with the AD to concept and build an entire app, strategizing multiple collection launches, to leading the creative team into the world of cross-promotion, impressions, and influencer partnerships with mega-influencer Rocky Barnes—I’ve been there, done that, and done it again.
Selling a Dishwasher but make it high brow:
The Art of Entertaining, Begins with Glassware.
Raise the bar, and your glass with Thermador, redefining dish care with the industry-exclusive Glass Care Center. For the avid entertainer who knows the importance of modern hosting, the Glass Care Center is designed specifically to accommodate your most delicate glassware, from 26 wine glasses, to fine-cut crystal, to oversized beer steins—you can now revel in the ultimate entertaining experience, where every toast-worthy moment, is celebrated.
360 CAMPAIGNS
Exceptionally Thermador. IRRESISTIBLY PRICED.
The ask: Create a campaign focused around the launch of a lower-priced collection of Thermador appliances without diminishing the luxury position of the brand. The result, a thoughtfully developed campaign targeting newlyweds, first-time homeowners, and professional members of trade. We successfully expanded our reach without losing our voice.
WEB | PRINT | COLLATERAL | DIGITAL | MEDIA
“Design that will move you. A value that will stop you. Discover a new model of luxury. ”
PRESERVATION PERSONIFIED
The brief said make it desirable. We said make it essential. Centered around premium-grade stainless steel and personalization, we took luxury refrigeration and made it well, personal.
WEB | PRINT | COLLATERAL | DIGITAL | MEDIA
INSTAGRAM CAPTIONs
Temperatures have dropped...and so has the all-new Freedom® Refrigeration Collection complete with premium-grade stainless steel interiors. Can’t stop staring? Take a closer look.
The wait is over. Introducing all-new Freedom® Refrigeration featuring steel, unlike any other. Because unmatched preservation starts from the inside–out.
When push comes to pull, all-new Freedom® Refrigeration has it all, and then some. Dynamic doors and customizable handles allow for easy access with a simple push or pull.
Best-in-class refrigeration just got better. All-new Freedom® Refrigeration features award-winning innovations designed to exceed every expectation.
REFRESH YOUR INBOX
After writing thousands of emails you learn a thing or two. Below are a few examples of three different ongoing integrated email campaigns with stats and engagement growth that prove their effectiveness. Campaigns include Thermador Thursday which is directed at builders, CRM which caters to Builders, Architects, Designers, and Consumers (each audience gets customized emails based on audience and established interests) and Hybris which is specifically for Thermador Owners (each consumer gets their own email dependent upon which appliance was purchased).
EMAIL MARKETING
