THE ASK:
Help define Tik Tok’s transition from Musically. The result, a holiday campaign revolved around authenticity and capturing what really goes down during the holidays—with a charitable twist that made posting fun and rewarding.
A few of my favorite one-liners include: “That moment you realize your family is weird AF”, “When you find out your goth cousin is your secret Santa”, “Every fam has there own brand of weird, share your untraditions #GrandmasDrunk”, “When the fam is weird, but you’re part of the fam, so you’re weird by relation.”
