CLEOBELLA
A handwoven buttery-soft leather bag with hammered brass detailing, look no further. Creating product descriptions is one thing, but creating a cohesive collection launch from e-blasts, to social, to print is a whole other. From 2015 to 2018 I worked directly with the marketing team to support and later lead brand tone across every channel. You could say crafting ethereal poems and otherworldly narratives to coincide with unique collection launches was kind of my thing. Oh, and clever social media campaigns of course. Without me, the #MyCleobella tag wouldn’t exist. And who could live without that?
WORDS ARE POWERFUL.
Whether it's telling a story, introducing a new collection, branding a product, or stringing together the perfect headline, creating compelling and engaging copy is my thing. Scroll down for a little taste...